Saturday, July 23, 2005

Supermodel Bot Sells Auto

Quoting from an article in the June 13 issue of Interactive Advertising Age by Kris Oser: "An interactive ad at laddie-title Web site racked 16,000 registrants in a three week period...The ad features a video version of VH1 VJ Rachel Perry...Ms. Perry is actually avatar compiled from 400 video clips, powered by artificial intelligence, explained Adi Sideman, CEO, Oddcast, the New York technology company that developed the avatar. 'Any line or phrase that is typed in is checked against thousands of keywords and phrases'."

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